Fed-Ex Super Bowl Commercial
The commercial begins with a younger man walking with his boss through an office building filled with birds. The boss asks, “Let me get this straight…you solved all of our shipping problems with pigeons?” The younger employee responds, “carrier pigeons, sir.” When asked by the boss “isn’t this a little out-dated?” the younger employee picks up a pigeon and explains “these babies are equipped with GPS and night-vision!” The pigeon then flies off to his assignment and the boss replies, “Amazing, well what about the big stuff?” The younger man says, “That’s been taken care of.” A large window of the office building opens up to show several massive sized pigeons dropping large cargo boxes on cars and wreaking havoc upon a city. While watching the enormous birds destroy the city the boss responds calmly “Lets switch to FedEx.”
Filed under: Spring 2008, Super Bowl Sunday