The Soft Side of the Super Bowl
Talking babies, cute dogs, and dancing lizards filled Fox’s ad space last Sunday. Super Bowl 2008 featured almost exclusively soft, heartwarming, and friendly commercials. Overall, companies made the best of the millions they spent on air time, creating friendly and nice commercials reaching a few bigger demographic than the edgier and less politically correct commercials of the past.
Major companies such as Coke Cole and many celebrities, were having fun with their image. Even beer companies such as Anheuser-Busch followed this trend. They exchanged the typical sex appeal and violence for animals and touching themes. Victoria’s Secret ditched their normal flashy and over the top type commercial, for a more sophisticated and classy one.
This lighter tone contrasts last year’s barrage of violence, sex, and slapstick humor. The commercial breaks gave viewers a nice break from the action on the field and possibly a sneak peak at this year’s trend in commercials.
Filed under: Spring 2008, Super Bowl Sunday